The Challenge:
Many parents struggle with sleep routines in early parenthood. Childs Farm identified a gap in the market for products that nourish delicate skin and promote a restful night’s sleep
Approach
🎨 Packaging design: Used soft, calming category-recognised colours to make each product easily identifiable while keeping the range cohesive
🖌 Illustration & Iconography: Introduced subtle nighttime cues and playful graphics to convey routine steps without cluttering the pack
📐 Visual Hierarchy & Messaging: Simplified on-pack copy, clearly showing the 3-step bedtime routine, while maintaining Childs Farm’s fun and gentle personality
🏬 Shelf & Digital Experience: Designed layouts and assets for retail displays and online platforms, ensuring a seamless, engaging experience at every touchpoint
Deliverables
📦 Design Concepts: Three SKUs + gift set
🖨 Print-Ready Packaging: Artwork prepared for production
📸 Photoshoot Direction: Lifestyle and pack photography for digital and retail use
📱 Digital Launch Assets: Online retailer and social media visuals
✍🏻 PR Materials: Assets for launch events and campaigns
🛒 In-Store Activation: Branded display trays for retailers
🖨 Print-Ready Packaging: Artwork prepared for production
📸 Photoshoot Direction: Lifestyle and pack photography for digital and retail use
📱 Digital Launch Assets: Online retailer and social media visuals
✍🏻 PR Materials: Assets for launch events and campaigns
🛒 In-Store Activation: Branded display trays for retailers
