The Challenge: For many parents, sleep - or the lack of it - is one of the biggest challenges of early parenthood. Recognising this universal struggle, Childs Farm identified a gap in the baby and child toiletries market for products that not only nourish delicate skin but also promote a restful night’s sleep.
The Solution: Introducing Childs Farm’s SlumberTime Range — a thoughtfully designed three-step bedtime routine that combines gentle, innovative formulations to calm the mind, soothe the skin, and support deep, restful sleep. By pairing skincare with sleep care, the SlumberTime range helps little ones drift into sweet dreams — and gives parents a well-deserved night of rest too.
Deliverables: Design concepts for 3 SKUs and a gift set • Print-ready packaging artworks • Art direction and asset sign-off for a brand photoshoot • Digital shelf launch assets for major retailers • PR materials for a launch event • In-store activation via branded display trays.
