Objective
🎯 Launch a fresh range with strong shelf impact and consistent branding, ready for multi-channel promotion.
Approach
📝 Followed the existing brand hierarchy and rules - creatively challenging for a new product line
🎨 Added fragrance colour cues to differentiate variants while keeping the range cohesive
💡 Balanced brand consistency with shelf-ready, engaging design
🎨 Added fragrance colour cues to differentiate variants while keeping the range cohesive
💡 Balanced brand consistency with shelf-ready, engaging design
Deliverables
🛠️ Concept, packaging design, artwork, production-ready files
📸 POS materials, FSDUs, in-store graphics
🎨 Digital assets for online and social
📷 Photoshoot: briefed agency & art directed on-brand imagery
📸 POS materials, FSDUs, in-store graphics
🎨 Digital assets for online and social
📷 Photoshoot: briefed agency & art directed on-brand imagery
