Approach
🎨 Explored multiple creative routes within existing Care Fertility brand guidelines
✔️ Balanced warmth and clarity through considered imagery and messaging to prompt consideration
🧪 Designed as a trial piece to test demand and inform a scalable group-wide rollout
✔️ Balanced warmth and clarity through considered imagery and messaging to prompt consideration
🧪 Designed as a trial piece to test demand and inform a scalable group-wide rollout
