Approach
🎨 Developed three playful, eye‑catching pack designs tailored to both kids and parents
🏭 Attended print trials to ensure production quality and consistency
📱 Rolled out assets across digital campaigns, social media, and in‑store displays
🤝 Collaborated closely with BBC Studios and licensing partners to ensure compliance and smooth approvals
🏭 Attended print trials to ensure production quality and consistency
📱 Rolled out assets across digital campaigns, social media, and in‑store displays
🤝 Collaborated closely with BBC Studios and licensing partners to ensure compliance and smooth approvals
Results
💷 Retail Sales: £883K in retail sales from Feb–Jul 2025
🛍 Distribution Gain: 6,000+ incremental distribution points since launch
📈 Category Contribution: Bluey accounts for 27% of total Childs Farm Kids sales in Tesco
🔄 Incremental Growth: 88% of sales were incremental to the brand
🛍 Distribution Gain: 6,000+ incremental distribution points since launch
📈 Category Contribution: Bluey accounts for 27% of total Childs Farm Kids sales in Tesco
🔄 Incremental Growth: 88% of sales were incremental to the brand
