The Challenge: Childs Farm partnered with the BBC to create a playful, engaging experience around the beloved brand Bluey, aiming to increase visibility, retail distribution, and incremental sales in a competitive kids’ personal care market. The challenge was to design packaging that resonated with both children and parents, stood out on crowded shelves, and aligned with strict brand guidelines.
The Solution: Created three playful, eye-catching pack designs tailored for the target audience. Attended print trials to ensure production quality and visual consistency. Rolled out assets across digital campaigns, social media, and in-store displays, providing a fully integrated launch. Collaborated closely with the BBC and license partners, ensuring brand-compliant approvals and smooth retail activations.
Results: Achieved £883K in retail sales from February to July 2025. Gained 6,000+ incremental distribution points since launch. Bluey now contributes 27% of total Childs Farm Kids sales in Tesco, with 88% of sales being incremental to the brand.
