The Challenge: Childs Farm needed to revitalise its brand guidelines to reflect a more cohesive, modern, and recognisable identity. The existing assets lacked consistency across touchpoints, making it difficult for internal teams and partners to maintain a unified visual and verbal style.
The Solution: Partnered with an external design agency to redefine and future-proof the brand’s visual identity. Developed a detailed creative brief outlining the brand’s heritage, product ranges, logos, assets, and illustration style. Partnered closely with both agency and internal stakeholders to shape a refreshed set of brand guidelines that ensured clarity, flexibility, and long-term relevance.
Deliverables: End-to-end brand guideline overhaul, defining visual identity, illustration system, and tone of voice. Creative direction and production leadership for the brand’s first major photoshoot. Creation of a diverse, multi-purpose asset bank for use across digital, social, and retail touchpoints.
